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The Swimply Net Worth: A Deep Dive into the Success of the Pool-Sharing Platform

Swimply, the innovative pool-sharing platform, has been making waves in the hospitality industry since its inception in 2018. With its unique concept of allowing homeowners to rent out their pools by the hour, Swimply has disrupted the traditional pool rental market and created a lucrative business model. In this article, we will explore the net worth of Swimply, its growth trajectory, and the factors contributing to its success.

The Rise of Swimply

Swimply was founded by Bunim Laskin and Asher Weinberger, two childhood friends who recognized the untapped potential of underutilized swimming pools. They saw an opportunity to connect pool owners with individuals seeking a private and affordable swimming experience. By leveraging the sharing economy model, Swimply quickly gained traction and became a popular choice for people looking for a unique swimming experience.

Since its launch, Swimply has expanded its operations across the United States and even internationally. The platform has seen significant growth, with an increasing number of pool owners joining the platform and a growing user base of individuals seeking pool rentals. This rapid expansion has undoubtedly contributed to Swimply’s net worth.

The Financial Success of Swimply

While Swimply is a privately held company and does not disclose its financial information publicly, various reports and industry estimates provide insights into its net worth. According to a recent analysis by Forbes, Swimply’s net worth is estimated to be around $20 million. This valuation is based on the company’s revenue, user base, and market potential.

Swimply generates revenue by charging a commission fee on each pool booking made through its platform. The exact commission percentage may vary, but it typically ranges from 10% to 15%. With thousands of pool bookings happening every month, Swimply’s revenue stream is substantial. Additionally, the platform offers premium services and add-ons, such as poolside amenities and professional cleaning, further boosting its revenue.

Swimply’s success can also be attributed to its ability to attract investors. In 2020, the company raised $10 million in a Series A funding round led by Norwest Venture Partners. This investment not only provided Swimply with the necessary capital to fuel its expansion but also validated its business model and growth potential.

Factors Contributing to Swimply’s Success

Several key factors have contributed to Swimply’s success and its impressive net worth:

  • Market Demand: Swimply tapped into a significant market demand for private swimming experiences. With the increasing popularity of vacation rentals and unique experiences, many individuals are seeking alternatives to crowded public pools and expensive resort stays. Swimply offers an affordable and convenient solution.
  • Sharing Economy Model: By adopting the sharing economy model, Swimply leverages underutilized resources (private pools) and connects them with individuals looking for a swimming experience. This model not only benefits pool owners by monetizing their assets but also provides users with access to exclusive swimming spaces.
  • Trust and Safety Measures: Swimply prioritizes trust and safety by implementing rigorous verification processes for both pool owners and users. This instills confidence in users and ensures a secure and reliable experience. Additionally, Swimply offers liability insurance coverage to protect pool owners from any potential damages.
  • Seamless User Experience: Swimply’s user-friendly platform and intuitive interface make it easy for both pool owners and users to navigate and book pool rentals. The platform offers detailed pool listings, including photos, amenities, and availability, allowing users to make informed decisions.
  • Marketing and Branding: Swimply has effectively marketed its platform through various channels, including social media, influencer partnerships, and targeted advertising. The company’s branding emphasizes the unique and enjoyable experiences it offers, attracting a wide range of users.


1. How does Swimply ensure the cleanliness of the pools?

Swimply has strict guidelines for pool cleanliness and maintenance. Pool owners are required to maintain proper water chemistry and cleanliness standards. Additionally, Swimply encourages pool owners to provide professional cleaning services between bookings to ensure a hygienic swimming experience.

2. Can pool owners set their own prices on Swimply?

Yes, pool owners have the flexibility to set their own prices on Swimply. They can consider factors such as pool size, amenities, location, and demand when determining the rental rates. However, Swimply provides recommendations to help pool owners set competitive prices based on market trends.

3. How does Swimply handle liability and insurance?

Swimply provides liability insurance coverage to pool owners for up to $1 million in damages. This coverage protects pool owners in case of any accidents or damages that may occur during a booking. Users are also required to agree to Swimply’s terms and conditions, which include accepting responsibility for their actions and any damages they may cause.

4. Does Swimply operate internationally?

Yes, Swimply has expanded its operations beyond the United States and now operates in several international markets. The platform’s international presence allows travelers and locals worldwide to access unique swimming experiences through Swimply.

5. What are Swimply’s plans for future growth?

Swimply has ambitious plans for future growth. The company aims to expand its pool inventory, both domestically and internationally, to cater to a broader user base. Additionally, Swimply is exploring partnerships with hotels and resorts to offer pool access to their guests, further diversifying its offerings.


Swimply’s net worth of approximately $20 million is a testament to its success in revolutionizing the pool rental market. By capitalizing on market demand, adopting a sharing economy model, prioritizing trust and safety, and providing a seamless user experience, Swimply has emerged as a leader in the pool-sharing industry. With its continued growth and expansion plans, Swimply is poised to further increase its net worth and solidify its position as a game-changer in the hospitality sector.

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