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How to make sure your company name is the right fit

Choosing a company name is one of the most important branding decisions you’ll make. It’s a big part of your company’s identity and can affect everything from how easily customers can find you online to how well you rank in search engine results.

However, with so many potential names to choose from, it can be tough to know where to start. 

Here are 15 tips to help you choose a company name that’s the right fit for your business:

1. Consider your audience. 

Who are your customers or clients? What kinds of keywords do they use when searching for businesses like yours? Your company name should be reflective of the type of customer you’re trying to attract.

2. Keep it short and sweet. 

The ideal length for a company name is six to eight characters. Any longer and it becomes difficult for customers to remember and for you to brand effectively.

3. Make it easy to spell and pronounce. 

You want your company name to be easy for customers to find and identify with. Avoid using abbreviations, numbers, or made-up words that could be difficult for people to understand.

4. Consider your domain name. 

With so many businesses moving online, your website’s domain name is becoming increasingly important. Try naming a company that’s available as a .com domain (or the appropriate country code extension).

5. Avoid trademark infringement. 

Before settling on a name, do a quick search to make sure it’s not already in use by another business. You don’t want to get sued for trademark infringement down the road.

6. Make sure the name is available. 

In addition to checking for trademark infringement, you’ll also want to make sure the company name you want is available for use. This includes checking for domain availability, social media handle availability, and any other potential uses.

7. Brainstorm with a team. 

If you’re having trouble coming up with ideas on your own, try brainstorming with a group of people. This could include employees, friends, family, or even strangers.

8. Use a word generator tool. 

There are various online tools that can help generate words or ideas for your company name. Try plugging in some relevant keywords to get started.

9. Consider your business’s values. 

What are the core values of your business? What do you want your company to be known for? Your company name should be reflective of these values.

10. Use a thesaurus. 

If you’re stuck on a particular word, try looking it up in a thesaurus. This can help you find other words with similar meanings that could work well for your company name.

11. Try different combinations of words. 

Don’t be afraid to experiment with different combinations of words until you find something that feels right. Sometimes the best names are those that are unexpected or quirky.

12. Get feedback from others. 

Once you’ve narrowed down your options, it’s a good idea to get feedback from other people. This could include friends, family, employees, or even strangers.

13. Test it out. 

Once you’ve settled on a name, try using it in various branding applications before making a final decision. This could include creating a logo, buying a domain name, or setting up social media accounts.

14. Be prepared to make changes. 

Even if you’re confident in your company name choice, be prepared to make changes down the road if necessary. As your business grows and evolves, your company name may need to as well.

15. Have fun with it!

Naming your company can be a fun and creative process. So enjoy it and don’t take yourself too seriously. After all, it’s just a name.


There are a lot of factors to consider when choosing a company name. But ultimately, the best name is one that reflects your business’s values and resonates with your target audience. So don’t be afraid to experiment and get feedback from others until you find the perfect fit.

The perfect company name is out there, you just have to find it. By considering your audience, keeping it short and sweet, and making sure it’s easy to spell and pronounce, you’ll be well on your way to finding the right fit for your business. And don’t forget to have fun with it!

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